Differences between an enquiry and a sales lead
! Enquiries and sales leads are terms that reflect different stages in the sales process. They are also distinct features within the application.
Should a potential sales lead arise during enquiry stage, users can convert the enquiry into a new sales lead. The ability to track and trace sales throughout the process allows for additional reporting, such as conversion and lost sales rates.
The Enquiries feature is a useful tool used to log initial contact with potential clients who may be interested in sales or services.
A user can create an enquiry by selecting 'Enquiries' from the top menu bar and selecting the 'New Enquiry' button from the enquiries list page.
The following fields should be filled in before saving:
- Assigned to
Sales leads are enquiries which have progressed positively and where there is a likelihood of a sale, or are at the point where a potential customer expresses solid, actionable interest.
The sales process may still be in an early stage, perhaps pre-quote, but while the enquiry feature exists to log and report initial contact or engagement with a potential customer, the sales lead feature logs and reports the next stage - i.e when a customer has expressed interest in purchasing a product or service. It is used when an enquiry evolves into a truly potential lead.
A user can create a sales lead by selecting 'Sales Lead' from the top menu bar and selecting the 'New Sales Lead' button from the sales lead list page.
The following fields should be completed before saving:
- Assigned to
- Referral source
- Current stage
- Quoted value
- Est. closing date
- Deal type
- Sales team
Converting an enquiry to a sales lead
To convert an enquiry to a sales lead, open an enquiry and select 'Convert to sales lead' from the Actions drop-down.
Convert to Sales Lead feature (highlighted)